Green Nudging

My PhD supervisor and I investigate the relative performance of nudges, information provision, and mandates, as well as their interaction with information on the source of such interventions, on individual climate protection. Data comes from an online framed field experiment with a sample representative of the German internet using population. One interesting insight is that the relatively low default value can demotivate people that normally care highly for climate protection.

In a second paper, we investigate the role of psychological reactance. Specifically, we are interested if feelings of anger and perceived threat to behavioral freedom are responsible for how people react to recommendations, default values, or mandates, with respect to climate protection behavior. We estimate a generalized strucutral equation model to investigate this.

Related

Next
Previous